Nike's Latest Promo Will Turn Your Body Into Living Art (Video)
May 14, 2013 20:28
Nike's latest interaction promotions will allow you to use your entire body to create what might be considered as living art.
The art installation, created by U.K. based interactive design firm Universal Everything, the Nike Flyknit "Fit" installation was recently debuted at Milan Design Week. The four sided video cube lets visitors watch their movements as they get mirrored through a life sized multicolored lighting patterns.
Using Mac minis and controlled through Microsoft Kinect devices and openFrameworks code, the installation is a live action version of some of Nike's body as designs illustrations in the past.
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