We love how Super Bowl ads are manufactured to touch, shock, and stick in your brain for a long time - like this one. In this Go Daddy commercial, supermodel Bar Refaeli makes out with uber nerd Jesse Heiman because apparently it sells websites. Danica Patrick makes an appearance in the ad - her record 12th altogether in Super Bowl ads.

Go Daddy said Heiman "was a Go Daddy hosting customer long before he was cast to play Walter." The company added: "He had never been in a Super Bowl commercial … and never kissed a supermodel before."

The odd-couple did 45 takes of the kiss, after which Heiman said he felt like he won the "championship of men". Watch the video above and see how it makes you feel.