Italian denim brand Replay is getting in to the whole idea of social media + fashion. They've just introduced a pair of jeans that feature a vinyl pocket equipped with a small bluetooth device. The device communicates with the wearer's smartphone via a dedicated app so it can immediately share updates with social networks.

Social Denim lets you quickly click the device to let people know your current location or mood. Like if you need to fart, or something. Just kidding. It features eight different moods to choose from, ranging from positive to negative.

The jeans comes in blue and black colorways, in regular, slim or skinny cuts. Available in Replay stores and European retailers as well as its online store. Prices range from $196 to $260.

What do you think of social media jeans? Are they, er, fashionable?

Photo via Replay