What's this trickery we see here? Levitation? Magic? Hold on there. It's just a charging cable, that will charge your phone in midair. Impressive.

The Bobine is a flexible, 24-inch cable that works as a charger and a stand. No matter how you bend it, the material will hold its shape. You can arrange it to charge in an upward position like in the picture above. It works with iOs and Android devices, though we're pretty sure not the latest iPhone 5.

The Bobine began as a Kickstarter project in June. You can purchase it for $30 on Photojojo.com.