Sports brand Adidas Originals picked girl group 2NE1 as Korea’s representative in its campaign ‘Unite all Originals’.

Adidas announced that 2NE1 has been selected to be in the ‘Unite all Originals’ campaign as a representative of all Korean musicians. The group will be working with legendary American hip hop group Run-DMC and DJ A-Trak.

Through this campaign, 2NE1 will create new music and music video with various contents that fans upload on Twitter, Facebook and Instagram. Fans can join in by tagging their posts with #Unitewith2NE1. 2NE1 will select some of the works that they were inspired from and the lucky winners will be announced in the middle of October.