“We know fans want to wear the authentic product that the players are wearing,” says Chris Grancio, head of global basketball sports marketing at Adidas. “In the NBA, it’s just harder for fans to do that because a tank top is just a little bit more difficult to wear.”Look out for a special appearance by LeBron James at the end:
“A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves,” says Sal LaRocca, executive vice president of global merchandising for the NBA. [WSJ]