J.Crew's at-home catalog will debut for the brand's  Pinterest followers on Monday morning. In a big move, considering they didn't have a social media department until a year ago, nor a Pinterest account. J.Crew is the first clothing brand to debut its catalog on the network.

They aren't the only apparel brand to choose social media over more traditional channels to introduce its lineup. Oscar de la Renta also premiered their collection but via Instagram. Many brands are now debuting their print and TV campaigns on Faceobook and YouTube.

Check it out!