Buyers are growing more and more tech-savvy. As this happens, their expectations for retailers are increasing. 

A2016 PWC (Price Waterhouse Coopers) shows that customers’ expectations are soaring. The retailers who don’t meet the new shopping standards will see a decline in their sales volume. 

A part of ever-changing expectations is for merchants to individualize the trading experience. But how do you do this? Well, Magento 2 create customer group is here to help. 

As a retailer, use the opportunity to create customer-centric solutions. Such include customizing the experience for shoppers. Yes, the exercise may feel overwhelming at first. For instance, how do you shift from a one-size-fits-all to a tailored model? 

Well, there are few concrete ways to make the transition. Such include the following: 

1. Influence Buyers on Their Terms 

A modern consumer doesn’t mind shopping on your store or e-commerce site. All they want is a fantastic experience irrespective of where they engage your service. 

According to the PWC report, your customers want a seamless experience that engages them across channels. And when it comes to engagements, the buyers want more than products. They want a reinforced brand that supports their lifestyle and experience. 

As a retailer, you can use loyalty programs to create a personalized experience for your customers. The truth is, no loyalty program is equal to the other. Rather than creating a one-size-fits-all plan, customize the offering depending on the needs and wants of your loyal customers. 

2. Create a Multi-Channel Experience

Do you want to customize your customer's shopping experience? Well, invest in multi-channel retail experience. 

By ignoring any particular channel, you’re missing out on the customers on that channel. Even worse, the disconnect within one channel creates confusion and alienates customers before they make a purchase. 

So, don’t focus on building your presence across the web and mobile channels. Instead, ensure that the experience between these channels is cohesive. Collect and analyze your customer’s data to ensure your efforts yields desired impact and outcomes. From here, you can engage customers using tailored experiences.

3. Curate an Offering to Meet Your Customer Needs 

Today, offering a quality product only isn’t enough. Creatinga lifestyle that aligns with your customer values is also essential for your brand.

The best way to do this is by tactically curating your offerings. If possible, limit the offering to what matters to a specific shopper. If possible, eliminate any additional products from the catalog.

This translates to personalizing your offerings, messaging, and interactions. In other words, it’s valuable for traders to offer the best and right products to all of them. With so many products to choose from, consumers are tired. Knowing the products and prices that resonate with your target customer is essential than ever.


Retailers should do everything to ensure their products align with the customer’s needs and wants. But besides this, a competitive price is still a significant factor behind the purchasing behavior. If they feel they’re getting value for their money, they’re likely to come back.