Want to search jobs but do not have an idea of where to start and what job should you do? Stop your search right now! In this article, we have enlisted some of the digital marketing jobs, which are making waves these days. Before starting with the topic, let us first discuss digital marketing and how it works?
Digital marketing is a broad field of marketing that incorporates all marketing channels and strategies you can use to promote the services and products on the Internet, yet also on electronic media.
Difference between traditional marketing and digital marketing?
The main difference between digital marketing and traditional marketing is that every promotion and marketing strategy is exclusively applied digitally in digital marketing. In contrast, traditional marketing is any marketing that isn't online, for example, door-to-door marketing, promotional activities, etc.
Different job types in digital marketing:
Marketers these days search jobs that are convenient, influencing, and beneficial. Digital marketing jobs provide you all three of them. Here are different types of digital marketing jobs that you can pursue as your career.
1. SEO Specialist
Search Engine Optimization has become one of the most crucial approaches in digital marketing. All you need to have to become an SEO specialist is solid technical knowledge. You can combine this knowledge with digital marketing strategies and earn some handsome amount.
Though the SEO algorithms are fluctuating, and you need to learn the new approaches constantly, these approaches will surely be profitable. Also, SEO jobs have a good earning potential; a beginner can earn approx.$ 6000) USD annually, whereas an SEO expert can earn up to $100 000 USD annually.
2. Content Manager
As we all have been hearing this that "Content is the king," it merely is! People who search jobs mostly think that content marketing is just about writing and editing, but it is much more than that. The field of content marketing focuses on content like blog posts, ebooks, articles, etc. To become a content marketer or content strategist, you must have expertise in writing and editing quality content that is well versed in SEO. An average income of a content specialist is approx $90,000 annually.
3. Social Media Manager
One of the enjoyable types of digital marketing is Social Media Marketing. Nowadays, everybody uses social media, and the ads posted on these social media channels go through everyone's eyes. Social Media Managing is a lot more than just checking and managing Facebook. You have to work with post designers, ad managers, and content creators to promote and share attractive content on social media. The average earning of a social media manager is $60,000 per annum.
4. Email Marketing Manager
Email marketing is a specialized area of marketing and content development. To become an email marketer, you must possess expertise in marketing, copywriting, and editing. Email is one of the strongest content modes. To excel in email marketing, you must have the ability to write persuasively. People who search jobs in email marketing must know that they have to work in tangent with content managers and digital marketers to run an effective marketing campaign.
5. UI/UX designer
The job of a UI/UX designer is to design digital marketing applications and end-to-end websites. They should have the technical knowledge to design a good user experience. This is one of the remote jobs that need creativity and innovation, as well. You need to understand the website from the marketing perspective and also understand the audience to design websites that catches the audiences' attention. When the visual design and testing are concerned, the UX designer plays the lead role in project management. The average annual income of a beginner who started a career in UI/ UX designing, is around $50 000 USD, whereas an expert earns approx $150 000 USD per year.
6. Web Developer
Web development is one of the digital marketing fields divided into three types of specialty: The front-end developer, the back end developer, and the full stack developer.
The front-end developer works closely with UI/Ux designers to provide a codified solution to the design. They must possess expertise in identifying the issues with the design of the website. They are responsible for making the design of a website that can market well. A front-end developer earns USD 90,000 annually.
Back end developers create and develop web applications with a well-documented and portable code. The back-end developer needs to work closely with the product management team to implement new strategies and designs. After 3 to 5 years of experience, a back end developer earns approx $80,000 per annum.
A full-stack developer has expertise in both. He can design as well as develop a website that has market potential. Developing a website that is not attractive can be a drawback for digital marketing.
These were some of the potential digital marketing jobs which you can consider.
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