Star Wars was not only a revolution in filmmaking, but also for marketing and merchandising. It first started with a couple of action figures and toys. Here is a documentary called Plastic Galaxy: The Story of Star Wars Toys.

It talks about the die-hard collectors, the ones that pay a premium to own something so exclusive. It also takes a look at the designers and executives at toy company Kenner who created the original toy line and folks associated with Lucasfilm to tell how the merchandising empire was born. Check it out below: [Vimeo]