Korean hip-hop group Epik High and girl band f(x) will be performing at a music showcase in Cannes, according to a press release by the Korea Creative Content Agency (KOCCA).

KOCCA explained in the statement released Monday that Epik High and f(x) will be performing at MIDEM 2010 as representatives of Korean pop music.

MIDEM (Marche International du Disque et de l'Edition Musicale) is the largest global music trade fair attended by record companies and distributors from all over the world. This year, over 4,000 companies from 80 countries are reportedly planning to attend.

KOCCA said the annual festival will be an opportunity to promote Korean pop music to European and American markets. A promotional booth under the slogan "Enjoy K-pop" will also be set up.

"Through this event, we would like to promote the diversity and potential of Korean pop music," President of KOCCA Mr. Lee Jae-woong was quoted as saying. "We will do everything to help Korean artists make a breakthrough into European and U.S. markets."

Epik High -- composed of Tablo, Mithra Jin and DJ Tukutz -- debuted in 2003 with the album "Map of the Human Soul" and gained popularity with the success of their consequent albums "High Society" and "Swan Songs". The group released their sixth album "[e]" in September and toured in Japan and U.S. earlier this year.

f(x) -- composed of Victoria, Amber, Luna, Sulli and Krystal -- debuted in September with the single "LA chA TA". Their latest single "Chu~♡" has made the Top 20 singles chart in Korea.

MIDEM 2010 will take place from January 24 thru 27 Palais des Festivals et des Congres in Cannes, France.

Reporter : Lynn Kim lynn2878@asiae.co.kr
Editor : Jessica Kim jesskim@asiae.co.kr
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