[news] 100 Things to Watch in 2010,The Wonder Girls
2009.12.27
"With their good looks, slick packaging, infectious pop songs and trend-setting videos, this South Korean girl group has conquered Asia and has its sights on the rest of the world. The Girls, who recently became the first Korean act to crack the Top 100 Billboard chart in the U.S., will release their next U.S. album in February.
100 Things to Watch in 2010 JWT’s Annual List Includes Energy Dieting, “Nutrition Washing,” Slow Communication December 26, 2009: 09:30 AM ET
JWT, the world’s best-known marketing communications brand, today released its list of 100 Things to Watch in 2010.
“Many of the items on our list reflect broader shifts we’ve been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology,” says Ann Mack, director of trendspotting at JWT. “Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts.”
This year, many of JWT’s Things to Watch reflect repercussions of the Great Recession, from “energy dieting” to “luxury goes East” to “trip bundling.” The people on the list — from pop culture, sports, politics and other sectors — have the potential to drive or shape trends in the near future.
JWT’s 100 Things to Watch in 2010, unranked and in alphabetical order (full descriptions of each can be found in the “2010 and beyond” section of JWTIntelligence.com):
1. 3D at Home 2. Airline Subscriptions 3. Alternative Measures of Prosperity 4. Alternative Metals in Jewelry 5. Asia’s Widening Income Gap 6. Augmented Reality 7. Bacon Everywhere 8. Bio-Based Airplane Fuel 9. Boeing 787 Dreamliner 10. Bogotá 11. Brighter Colors 12. Buycotting 13. Carey Mulligan 14. Coconut Water 15. Composting 16. Contemporary Indian Art 17. Cordless Power 18. Customized Pharmaceuticals 19. Deficit Neutral 20. Donald Glover 21. Dry Shampoo 22. East Africa Wired 23. Electric Car Networks 24. Electric Cars 25. Electronic Libraries 26. Ellen on Idol 27. Energy Dieting 28. Ethical Fashion 29. European Free Speech 30. Exotic Berry Flavors 31. Fermentation 32. Fernando Torres 33. Foursquare 34. Gambling in Singapore 35. Gaming Software 36. Green Retrofits 37. Greening the Palate 38. Hand-Me-Ups 39. Handwriting 40. Harry Potter in Orlando 41. Haute Fashion on eBay 42. Hybrid Boats 43. Impact of the U.K. General Election 44. Ironic Sports 45. Japan on the Sidelines 46. Japan’s First Lady 47. Jay Chou 48. Kindle Rivals 49. LED Bulbs 50. Li Ning 51. Lifestreaming 52. Lionel Messi 53. Little Boots 54. Local, Nonprofit Online Newspapers 55. Lost Series Finale 56. Luxury Goes East 57. Marina Silva 58. Mia Wasikowska 59. Michael Jackson Tribute Concert 60. Mobile Money 61. Mobile Ticketing 62. More Virtual Currencies 63. New Portrait of Hispanic America 64. “Nutrition-Washing” 65. Obesogens 66. Organic Fast Food 67. Pandemic Fatalism 68. Paying for Online Content 69. The Pirate Party 70. PlayStation 3 Motion Controller 71. Post-Lula Brazil 72. Pro Modding 73. Public Bicycles 74. Recycling Gray Water 75. Retail as Third Space 76. Return of the Water Fountain 77. Runaway Democracy 78. Silent Dance Parties 79. Ski Cross at Winter Olympics 80. Slow Beverages 81. Slow Communication 82. Spanish E-books 83. Spider-Man on Broadway 84. Spotify 85. Stephen Strasburg 86. Stevia 87. Tactile/Visual Design 88. Trip Bundling 89. TV for Tween Boys 90. TV/Web Integration 91. Urban Fruit Gleaning 92. U.S.-Cuba Ties 93. Video 94. Virtual House Calls 95. Volunteer Rewards 96. Water Footprint Tracking 97. The Waterless Washing Machine 98. The Wine-Tail 99. The Wonder Girls 100. Zach Galifianakis
About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
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