7MAGIC (七色花) is a fashion accessories retail chain in China. It is owned by Britain's 7&A International Holdings Co., Limited & operated domestically by Guangzhou's Ayaya Investment Consultants, Limited (广州阿呀呀尚韩投资顾问有限公司).
The business looks like it is based on a franchisor/franchisee system, with a network of stores in the major cities around the country. Dunno how many outlets there are, but here's some pics. Taiwanese girl group S.H.E. has been their celebrity endorsement since 2008.


http://www.7magic.com.cn/index.html

The empires ally, become cross-bounder kings
Source: Dated 2010-02-09

In November 2009, 7MAGIC joined Asian film-making dean GOLDEN HARVEST Group & Korea's biggest star-making factory JYP Company to form a cross-border strategic alliance. In launching a new marketing model for cosmetic accessories, they will lead the way in inaugurating a new epoch for the ornament industry. On November 11, GOLDEN HARVEST Group's Tu Dong attended 7MAGIC's decade summit & announced the collaboration on behalf of the company. At the same occasion, JYP KOREA's President Hong also expressed hopes of a successful partnership with 7MAGIC.

[skipped middle part, which elaborated more on 7MAGIC & GOLDEN HARVEST, whom they claim to have 600 cinemas in China, among other assets.]

5. Globally-famous Korean super girl group WONDERGIRLS will join 7MAGIC!
Currently popular worldwide with their hit 'Nobody', Korean super girl group is the banner artiste of the JYP Group. The JYP Group has many well-known artistes, including among these RAIN, Song Seung-Heon(?) & so on who were all single-handedly developed by them into international superstars. Mythically, it could even be said that they created the Asian entertainment industry. WONDERGIRLS's signature hit 'Nobody' topped the QQ music-downloads chart for 16 weeks & they also became globally famous with the song.

7MAGIC, in commissioning Korean super girl group WONDERGIRLS, is injecting a more genuine international lineage to help boost merchandise sales. With the support of the media, 7MAGIC forges ahead with the times & becomes a popular trend.

Translated from here: http://www.7magic.com.cn/NewsDetail.aspx?id=208

Earlier press release:



WONDERGIRLS will join 7MAGIC, S.H.E. faces fashion showdown
Source: Dated 2010-01-02

7MAGIC joined Asian film-making dean GOLDEN HARVEST Group & Korea's biggest star-making factory JYP Company to form a cross-border strategic alliance & launch a new marketing model for cosmetic accessories. Currently popular worldwide with their hit 'Nobody', JYP's banner artiste WONDERGIRLS will join 7MAGIC to team up with Taiwanese power group S.H.E. in fashion design.

In coming together, the 2 power girl groups are bound to cause a fashion & beauty rivalry. Korean super girl group WONDERGIRLS's advent shall inject a more genuine international lineage into the 7MAGIC brand name, enabling 7MAGIC to forge ahead with the times & become a popular trend.

Translated from here: http://www.7magic.com.cn/NewsDetail.aspx?id=184


credits: (Trans) I'm Won @ wgspectacle

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