These days it's becoming more difficult for idols to maintain support from the wide general public without doing advertisements or entertainment shows.

Therefore within their fandom they're idols, but to the general public they are idols who are entertaining. Although Super Junior received the Golden Disk Daesang, its members Leeteuk and Eunhyuk received SBS's Entertainment Rookie award. In their fandom they are worshipped grand prize winners, but in front of the public they have to become entertainers who can do anything. Even people in the fandom know that though they might reach No.1 on music charts through their new single, in the industry, it will not make them well respected top stars. When Nick Khun was dating an ordinary woman on the Mnet Show "Scandal", 2pm's fans wrote "That's my man's work", and when Super Junior was doing individual activities, some fans said "It's my hubby's outside activities". As the fandom becomes less commercially influential, they can't own their idols anymore. As the idols reach out into dramas and entertainment, and do more performances overseas than in their own country, the fans will have to keep up with their idols' other work.


More Explanation on the article:
"Okay so what it is basically saying is that...

Through music and fans alone, Idol stars cannot make it.

Because once upon a time, you were an idol and OMG You were the hottest thing since sliced bread!
(Such as H.O.T., S.E.S., Fink.L, Shinhwa... ) (Yes they were huge.)

BUT NOW there are 1238041 groups out and many fans are not so hardcore.
(H.O.T. fans and Sechskies fans... you could only be a fan of one group.
If you even mentioned the group you would be cursed at. If you cheered... that'd be the end of your life -_- NO JOKE)

Anyway.... That is why they are doing entertainment shows... for example Shindong and Bbo Bbo Bbo and Teuk and Hyuk with Teuk Academy. Radio shows... all these stuff. Because other people like old ladies and men and non-fans will get to know them also.

So meaning...........

The fans cannot have their idols to themselves.
They must share with the world.
THE END. :D"

quoted from: Jihee @ /sj-world

source : 10asiae and sj-market
translated by superlover♫@sj-world.net
thanks Jihee@sj-world.net for helping with the trans
thanks to ♥ jubee ♥ @ SJ-World.net for extra checking & rephrasing
may take out with full credit and no adding your own credit



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