Sony Ericsson recently unveiled the ‘Fabulous 5? – it’s latest mobile phone handsets with   “Evolve Engage Excite” to spark up the year 2010, with the group ‘Wonder Girls’ selected as global presenters to help boost brand supremacy.

Sony Ericsson continues leading the way as one of the leading names in unlimited entertainment mobile telephone handsets with “Evolve Engage Excite” concept to further generate brand excitement.
The company is prepared to officially introduce 5 latest models of Sony Ericsson mobile phones designed and developed under the concept of ‘Fabulous 5?, which uses world-renown singing group ‘Wonder Girls’ as presenters.

Sony Ericsson is set to transform Singapore into a highly imaginative launch venue following the concept of Make.believe that enhances the imagination of all Sony Ericsson users.

Manop Maneechawakajone, General Manager of Sony Ericsson Mobile Communication (Thailand) Co., Ltd., disclosed that the “Evolve Engage Excite” concept had been used to accompany the launch of new Sony Ericsson mobile phones starting with the Fabulous 5, which include Sony Ericsson Vivaz™, Sony Ericsson Vivaz™ pro, Sony Ericsson Xperia™ X10, Sony Ericsson Xperia™, X10 mini and Xperia™ X10 mini pro.
The company will also introduce 3 new models under the ‘Green Heart Series’ namely Sony Ericsson Aspen™, Sony Ericsson ElM™ and Sony Ericsson Hazel™… all 3 created for the green world using recycled materials and environment-friendly elements in their manufacturing.

“Sony Ericsson continues to introduce new mobile telephones to cater to the needs of the market. In Thailand during the recently held Thailand Mobile Expo 2010, Sony Ericsson has been overwhelmingly successful with the launch of Sony Ericsson Vivaz™, the world’s thinnest high-end mobile handset that comes with high-definition HD (16:9) VDO mode and 8 million-pixel camera.

This proves that Sony Ericsson remains the name for innovative mobile technology, which offers function, capability and design for the ultimate entertainment communications,” he explained.
In 2010, Sony Ericsson will make the official introduction for 7 new mobile handsets, which include the following models:

1. Sony Ericsson Vivaz™ – high-end handset with high-definition (HD) VDO recording of up to 8 million pixels and ‘Human Curvature’ design to help make high-resolution file upload to Facebook, Twitter and Youtube very easy.
2. Sony Ericsson Vivaz™ Pro – another level of development from the Vivaz series with QWERTY keyboard and touch-screen features to make messaging convenient and entertainment more exciting.

3. Sony Ericsson Xperia™ X10 mini and…

4. Xperia™ X10 mini Pro – compact designed mobile hand set that are smaller than credit card but full with advanced features comparable to handset of the same class. These models are using Sony Ericsson Timescape™ program – exclusive technology only to Sony Ericsson with 4 corner icons at a touch of the finger.

5. Sony Ericsson Aspen™ – powerful business partner with GreenHeart™ technology that can create a mobile office through a simple touch of the finger using the latest Windows Phone program, QWERTY keyboard, Media Browser and ‘PlayNow’.
 
6. Sony Ericsson ElM™ and…
7. Sony Ericsson Hazel™ – created under the GreenHeart™ concept using recycled materials but packed with advanced entertainment capabilities and functions.

“Sony Ericsson Mobile Communication (Thailand) will be able to manage the time for market introduction of these 7 new mobile handset models to within the first half of 2010 and they are expected to be well embraced by Thai consumers,” said Mr. Manop.

Sony Ericsson is one of the leaders in mobile phone industry with sales in 2008 exceeding 97 million units. The company is strong in terms of network and manufacturing which include over 80 countries around the globe with factories and research and development centers in China, Europe, India, Japan and North America.

Sony Ericsson is part of the cooperation between Sony and Ericsson in 2001, which set up the company based in London, England. For more information, visit www.sonyericsson.com (Sony Ericsson)

{source: Thailand Times}