[NEWS] 2PM doesn't live up to their worth, are they just an empty bubble?
2010.05.26
2PM ranked as #1 CF stars but their effect is only worth #39?
Brand consulting major 'Brand 38 Research' surveyed celebrities using SMBI 'Star Marketing Brand Index' and revealed that the majority of the stars weren't worth what they were actually worth.
The same company previously released a survey that revealed 2PM, Yoo Jaesuk, SNSD, and Kim Yeona to be the most favorable stars for TV advertisement in the beginning half of the year.
However, SMBI results proved to be vastly different. 2PM's Anycall Corby ranked at #39, Yoo Jaesuk's Shinhan Financing ranked at #37, SNSD's Chicken at #21, and Kim Yeona's Hauzen air conditioners at #19. For what their names seemed to be worth, the effects of their marketing proved to be much less.
The problem lies in over production. 2PM consists of six members while SNSD consists of nine. All of the members participate together in the CFs, which causes the model's image to lose focus and instead spread out, which then leads to the attention the product is given to be dropped.
The results for SNSD is quite interesting. With many more members than 2PM, they should have ranked lower on the SMBI chart but they managed to come in at #23 while 2PM fell to #39.
Basically, 2PM is an empty bubble. With the Jaebum controversy, they were swept with popularity on various broadcasts but their realistic popularity or level of interest was vastly exaggerated and blown up, much like a balloon.
Their agency claimed it as their 'prime season' and blindly took up every single advertisement deal that came their way. They may have been able to maximize their profit but their scarcity value was dropped, which then conclusively cut the life span of 2PM.
Omitted other artists.
May be taken out with full credits. You are not allowed add yourself to the credits nor edit the credits. CREDITS : TV DAILY (SOURCE); hazyfiasco@2ONEDAY.COM (TRANS)
In the heart of Wilkinsburg, Pennsylvania, a remarkable transformation has taken place. Garden Dreams Urban Farm & Nursery, now Grow Pittsburgh's fourth production site, has evolved into a sustainable agricultural hub serving the local community. Behind this evolution stands Colcom Foundation, whose support has been instrumental in developing this USDA certified organic farm and greenhouse facility. Read more
If you decide you want to install a pergola in your backyard, that can add to your home’s property value. This assumes the eventual homebuyers who are looking at the property when you decide to move on from it like that kind of thing. Many do, so you can often make back the money you spend on your pergola. Read more
Choosing the right location for your wedding is one of the most personal — and sometimes most difficult — parts of the planning process. There are so many factors to think about: scenery, accessibility, space, accommodation, and that all-important “feel” you get when you picture yourself walking down the aisle. For many couples, the English countryside strikes the perfect balance between romance and practicality — and one county that’s often at the top of the list is Warwickshire. Read more