Korean pop artistes have been heading to Singapore in recent months and this in turn has created another bout of obsession among teenagers.
It's a scene that has become common in the last few months as hundreds of fans swarm the terminals at Changi Airport where they hope to get a glimpse of their K-pop idols.
And while there are those who are able to withstand the long hours of waiting, it just proved too much for others.
But once the stars appear, some are willing to go to the full extent of trailing them.
One fan said: "We actually rented a van to chase them."
Allan Chan, CEO, Alpha Entertainment, said: "We see a lot of people bringing in K-pop stars to Singapore to perform. Before that we rarely see them. This year, in May, June, July, we see them coming almost every week."
Korean boyband Beast is one such group.
Having made their debut less than a year ago, they're surprised by their reception here.
Son Dong Woon, member, Beast, said: "One thing really interesting was they followed us, and on the window, they had boards with our name on it, saying "we love you boys". That was really interesting!"
But what is it about K-pop that oozes appeal?
Lee Gi Kwang, member of Beast, said: "Korean music is kind of trendy and it is really picking up and very addictive. There are repetitions in the songs and that makes it kind of catchy."
The fans seem to agree.
One of them said: "Korean music is the only kind of music I have been listening to."
"You don't have to understand the lyrics but through the music you can understand the feelings and all that,” said another fan.
And it seems being a K-pop fan means at least knowing some of the lyrics.
It also means perfecting the dance routines at least for one group of K-pop enthusiasts, who's also hoping to lead the K-pop wave here by setting up their own web community-SGK-Wave.
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