Denizen, the first brand modeled by Park Jaebum, has opened their first store at Hyundai Mall on the 3rd. 

Denizen was launched by 150 year old Levi Strauss at the 2nd half of 2010 as a unisex casual brand. Denizen Korea chose Jaebum as their model and completed recording in the middle of June. 

Having received hot attention even before their launch, Denizen felt the full force of the Jay Effect on the first day of their store opening. Fans flocked to the store the moment it opened its doors and actively participated in the various promotions offered such as autographed t-shirts and fan signing invitation tickets. 

The company expressed their surprise at the Jay Effect by stating, "The store made 7 times more than the average sales a clothing store makes on a weekday."

CREDITS : NEWSEN (SOURCE); hazyfiasco@2ONEDAY.COM (TRANS)