According to statistics released on the 16th, SM Entertainment earned a total of 47.5 billion won in the first 6 months of 2010, making an operating profit of 18.6 billion. There was a 59% increase in the amount they made in April-June 2010 compared to 2009, and their total operating profit has increased by nearly 385%.

Since the establishment of SM Entertainment in 1995, this has been the best year thus far, and the significant increase in their income can be attributed to overseas activities of its artists.

Representatives of SM expressed that the company's success is most likely due to 'Dong Bang Shin Ki's immense popularity in Japan.'
However, 'Dong Bang Shin Ki's status as the group with leading sales may be affected as a result of conflict over their contract, and there may be a decline in their sales for the remainder of the year.'

Credits: TVXQBaidu
Trans by: dorfehh@DBSKnights
Shared by: DBSKnights