Girl Group KARA’s effect has started to be seen on Real Company’s casual ASK line.
Items that KARA wear have become popular and these are the items that have been re-order. The baseball Jumper that GOO HARA and NICOLE wear within just a week have become Best Product and got into reorder. And it is similar case with “Hara’s atZine” special denim.
Especially atZine’s special three dimensional pattern and metal points, within the first 3 weeks of shipment, sales was as much as 30%. There are also plans for another special special denim line. In addition, one of this season’s Mega-trends is military mode, we (company) also prepare a wilder-look jumper to keep up with the trend and scheduled to be released together with that special denim. ASK said, “Comparing to the pre-existing items, new items in which were advertised through Star icon KARA is believed to received a lot of popularity.” He added, “Currently there are a lot of reorders commitments, KARA’s effect is expected to continue if we can quickly respond to customers needs and trends.
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