2NE1, the girl group who always shocks the music industry with their unique concepts, shocks again with their dress concepts for their follow-up promotions.

On the first of November, 2NE1 released their music video for their follow-up song, "It Hurts," whose lyrics speak of the pains of love. The group effectively expressed this with their heavy and dark look, sufficiently introducing the "Goth Look" along with the dark atmosphere of the video, satisfying the expectations of fans.

In the music video, the four 2NE1 members show off their unique talents, showing off a movie-like Goth look with their dark make-up, black clothes, and weird hair.

Park Bom and Sandara Park, have especially caught attention with their unique hairstyles.

Playing the role of the heroine in the music video, Sandara Park, who resembled a giant hamster with her abundant bushy, brown hair, showed off her great acting skills with her pained expressions of unrequited love.

With her trademark intense red hair that she has sported during their comeback, Bom shows a dreamy and light atmosphere, shocking everyone with her blue-green hair that she donned for the music video, and dreamy expressions.

CL was made to look older with the utmost Goth look sprung by her accessories. CL showed off long black nails, matching the dreary atmosphere. Minzy's look showed off a geometrically-designed hat and tote bag, decorated off in a metal Goth manner, completing the look.

At the meantime, 2NE1 is busy with their promotional activities for "It Hurts," until they perform for the "2010 YG Family Concert" to be held on December 4 and 5, at the Seoul Olympic Stadium, where they will be holding their first concert stage.

Taken from: YGLadies
Credits: Nate,
Source: http://news.nate.com/view/20101102n22276
Translated by: knucklepink@YGLadies.com