SNSD are receiving more and more attention and interest from around the world these days.
On January 7th, Tyler Brûlé’s “The Secrets of My Brilliant Korea” column was published on UK’s ‘Financial Times’.
Tyler Brûlé who is also the editor-in-chief of ‘Monocle’, produced a list of ‘the top 10 Korean cultural contents having a very high possibility of success if they were to be exported out to foreign countries’ in the trendsetter column of the ‘Financial Times’ magazine. Among them, SNSD were ranked 7th and they are also the only entertainers who were listed in the Top 10.


On the girls, Tyler Brûlé commented, “speaking of K-Pop, it’s worth losing a few minutes on YouTube watching this ensemble of leggy girls belting out their hit single ‘Run Devil Run’”.
Besides massive popularity in Japan, China, Taiwan, Hong Kong and other Asian countries, it seems that the soshi effect is starting to hit the UK as well.
Credit: sportschosun.com/koreadaily.com/FT.com
Translated by: fanwonder