On June 5th, Korean Electric Power (KEPCO) announced their 50th anniversary, and in order for the Global KEPCO brand to be more recognized worldwide, the appointed ambassadors, Hallyu stars JYJ (Kim Jaejoong, Kim Junsu, Park Yoochun) performed at the KEPCO anniversary concert as special guests, beginning their official activities as ambassadors.

KEPCO has their goals set as, nationally and internationally, one of the "Global Top 5 Energy & Engineering Company" for the year 2020. Through the internationally active group JYJ, KEPCO plans to use this to their advantage to add an edge over their overseas competitors.

In the future, JYJ will be attending overseas concerts and will endorse KEPCO by singing the company's logo song in various events, which will for sure heighten the brand image of KEPCO in competing countries such as the Philippines, Vietnam, and other southeast Asian countries where JYJ's popularity has skyrocketed through their own activities.

Source: [baidutvxq]
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