JYJ has become a blue chip in the advertising world.

After being the advertisement models for a medicine company, JYJ also appeared in the print advertisement for LG Smartphone Optimus.

Although models in print advertisements do not directly appear in advertisement broadcasts, JYJ’s identity as models allowed them indirectly to appear in broadcast events and MVs. This advertisement has made its first appearance through the MV of “Get Out”, which will be included in their special album “In Heaven”, to be released on 27 September.

Currently, JYJ have been modeling for 8 CFs, including a clothes brand, drink, cosmetics, medicine and a smart phone brand. Besides having solo activities amongst members, the concern for them has been increasing due to the lack of broadcast activities.

A related personnel of their management company expressed, “Broadcast suggestions have been streaming in, including the advertisement of a medicine brand.” A related personnel in the advertising market expressed, “Appointing JYJ as models has a direct effect in sales. Although they do not have any broadcast activities, their activity level is high as advertisement models.”


Source: [baidutvxq]
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