LG Electronics will increase global marketing strategies together with Super Junior to strengthen kpop marketing strategies.

On the 18th, LG Electronics announced that they will produce Super Junior's music videos in 3D early next year.

On August, Super Junior's Mr. Simple MV is one of the " most viewed on Youtube" and even climbed up to no. 3 in worldwide rankings. Aside from that, Super Show 4 which will kick out on November will be sponsored by LG Electronics as well to retain their position as global Hallyu stars.

Also, LG added that "SMTown World Tour" by Super Junior's agency, SM Entertainment which will be held in New York on October 23 will also be sponsored.

SMTown World Tour promotional video has been played more than 100 times a day in a huge LED display in New York's Time Square.

Super Junior and F(x) are also selected as models for all LG Electronics products for one year and will participate in the company's global marketing activities as well.

LG Electronics marketing president said, “With the recent Hallyu wave in Asia, Europe and even in America, hallyu stars is a big help to increase the brand awareness and we strongly believe that they will be the perfect representatives."


Source: NATE
Written by KYUriShana@dkpopnews.net

NOTE: the full article is not fully translated because of limited Korean knowledge. Important information are just summarized.