The diligent member of Super Junior, Shindong, proved himself to be a competent and promoted his new shopping mall early in the morning.

On December 29th, Shindong uploaded a photo via his Twitter with the message, "The features of this new digital camera is ta-da!! “Cartoon Function”. Come out really well right? ㅋㅋ One shot with Ryeowook Ppyong! yup yup yup!! Today is the day of SBS Gayo Daejun!! everyone MUST-WATCH the show!! And when you're online, please search for 'Shindong’s shopping mall' or 'Shindong’s Multi Castle'~^^".

"Shindong’s Multi Castle", run by Shindong himself, aims to be a multi shop for a variety of fashion items including bags or wrist fashion watches.

Netizens commented, "I want to see the original photo before you edited it", "You’ve become such an early bird since you started your business" and "You’re quite the morning person".