The nation's little sister IU has been chosen as the new model of Deosaem Cosmetics. It has been revealed on the 30th of January through an official that IU will be shooting a CF this coming february for a new endorsement deal.

An official of the cosmetics brand said, "IU is much loved by the people because of her being the 'nations little sister' and she also boasts a crystal clear skin and we think she will reach out to a lot of women thats why we chose her". IU will not be simply modeling for the brand but also spread awareness and reach out to a wide variety of audience. The staff are also excited to work with IU and they are hoping they will have a good outcome.

Its still the first month of 2012 and IU has been chosen as to model 2 brands already, G by Guess and this time daeseom cosmetics.


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