IU has recently been appointed as an exclusive model for the cosmetics brand “The Saem”.

On January 30th, ‘The Saem’ commented, “IU is so loved that she is even known as the ‘nation’s little sister’. She also has bright and clear skin that girls love. We believe that with her assistance, we will be able to expand the awareness of our brand.”

Next month IU will participate in her first advertisement shoot for ‘The Saem’.


Translated by: Kanki@WeHeartIU