Singer IU goes into cosmetics advertising.

Stills from the photoshoot have been released for the first time, after IU was selected to become the exclusive model for cosmetics brand, The Saem. Not only were photos of IU's adorable and feminine image revealed, images of her covered in a blanket while waiting during the shoot, and other images of her looking comfortable during the filming breaks were also released. 

With the spotlight on her as the Top CF Queen of 2012, IU was excited throughout her first photoshoot as the model for The Saem. The moment the photoshoot began, she gave various poses and expressions, displaying an air of confidence that left the staff in awe. In particular, despite her busy schedule, she possessed flawless and sparkling clear skin, and although the photoshoot lasted until midnight, her cheerful and vibrant appearance livened up the atmosphere at the filming site.

The photoshoot this time aims to capture the concept of The Saem's main items for 2012, thus showcasing not only IU's lively and adorable image, but also her clear and innocent, goddess-like appearance, a rare side of her that is not usually displayed. Apart from these stills, more photos of IU will be released consecutively, along with The Saem's new prodcuts.

Whether it was during the photoshoot or during the breaks, IU was meticulously testing out the cosmetic products that she is endorsing and enjoying herself. Also, after the photoshoot, she checked all the photos one by one herself, displaying a professionalism that surprised all the staff present. Furthermore, images of the photoshoot that spread through online media after that became a hot topic.

Meanwhile, IU will be releasing her Japan debut single "Good Day" on March 21st and beginning her Japanese promotions.

(Note: One article here mentions that it was a TV CF shoot, but since it's just one article, not sure how valid it is.)





Translation: squishyblob @ weheartiu
Source: BNT News via Nate