Kim Bum head off to Bangkok, Thailand and stayed for four days to promoted his drama series to air in the country, as well as film a commercial for Thai baked goods.

Thai fans showed a great interest in Kim’s every move while he was in the country, shouting with hearty cheers. At the event held for the brand’s promotion, he managed to gather more than 700 fans, a clear reflection of how popular the actor is in Thailand.

Kim Bum also topped the poll among Korean stars Thai fans most want to spend Valentine’s Day with, held by popular Thai TV program Bang Teng 5 Na 1. Officials showed surprise at how popular he was in the country despite the fact that he had never officially promoted in Thailand.

An official stated, "This promotion event clearly proves Kim Bum’s high popularity in Thailand. Kim Bum seems to have a charming manner. He keeps wearing a bright smile before cheering Thai fans. They were deeply touched by the actor's well-mannered behavior."