Following his hugely successful debut in Japan, Hallyu star Kim Hyun Joong has captured the hearts of Japanese with his endless charisma and became the new endorsement model for the esthetic brand ‘Slim Beauty House.’

The singer has become the second Korean star to endorse a Japanese cosmetic company, following Jang Geun Suk who is currently the model for "Esthetic TBC."

On February 23rd, Kim Hyun Joong's first commercial started airing on the television, which features the singer wearing a white shirt in an ethereal white background scene.

Check out the CF below: