COWAY has announced that South Korean boy group 2PM is the new brand ambassador for the year 2012, and replaced the popular girl group Girls' Generation.

Coway believes that 2PM will be able to help in expanding the company's domestic as well as international market through its young and lively image.

James Park Jaeyoung, the managing director of Coway Malaysia. commented about 2PM being the new ambassador of Coway "Coway and 2PM share many characteristics in common. We are both arising global brands with young and aggressive marketing strategies. We truly believe that as the new ambassador, 2PM is going to play its role to increase our brand awareness in Asian Pacific countries,".

Besides representing Korea, a variety of advertising activities will be carried out by 2PM in different countries among Asian Pacific, which include Japan, China, Thailand, Malaysia, Taiwan, Hong Kong, Indonesia, Vietnam and Singapore.



CREDITS: THE SUN NEWSPAPER (SOURCE)
Edited by: angelclowie18@dkpopnews.net