Lee Hyori has been selected as the new brand representative for globally famous jewelry brand, Swarovski.

According to B2M Entertainment on June 14th, “Lee Hyori has become the first Asian celebrity to model for Austria-based jewelry company, Swarovski, beginning July 22nd.”

Swarovski reportedly appointed Lee Hyori for their new campaign as her advocacy over animal rights awareness and other social issues showed her genuine concern and commitment.

Hyori will begin her modeling activities for Swarovski starting with a pictorial for Swarovski’s ‘Swan Day’ on July 22nd.


Source: Nate