Actor Kim Bum was chosen as the new face of Chinese clothing brand ‘EICHITOO’, once again proving his popularity in China.

At the photo shoot, Kim collaborated with the renowned Chinese actress Lin Yi Chen to express the brand’s modern, urban style.

A spokesperson from the company said “Kim’s perfect acting and looks in the past got the love of many Chinese fans. He is the new rising star in China’s commercial industry; he had a successful photo shoot for Eichitoo, as expected.”

Kim’s popularity is rocketing in China; the star has starred in advertisements for numerous clothing and cosmetic lines and magazines in the country.

Recently, Kim successfully released his first album, “Home Town,” in Japan last month.

Meanwhile, Kim will make a return to the big screen with the movie “Miracle,” in theaters later this year.


Source: JoongAng Daily