Actor Song Joong Ki is on his way to being crowned the next CF king.

Blossom Entertainment revealed that Song Joong Ki recently signed an advertisement contract with a water purifier brand. With this, he has over 10 different endorsement deals under his belt.

The actor is the face of a diverse range of products, from Maxim Coffee, fast food chain Lotteria, cosmetics brand Laneige Homme, Samsung’s Galaxy Pop and Samsonite and more. The fact that Song Joong Ki is appearing on over 10 advertisements means that he is being loved by people from different generations equally.

A representative explained, “Song Joong Ki is one of the few actors who appeals to both sexes, making him all the more desirable as a CF model. He also showed different sides of him in his works, which, in other words, means that he has no limits in transformation.”