Kuala Lumpur, 16 May 2013 - A shout-out to all K-POP fans in Malaysia: AIA Bhd. is bringing  a star-studded line up of Korea’s hottest pop acts - Beast, 4Minute and G.NA - to perform live in Stadium Putra Bukit Jalil, Kuala Lumpur this 27thJune.

The first ever life insurer to sponsor a K-POP concert in the country, AIA Bhd. feels this is the perfect way to connect with young people from all walks of life and bring them together to share in this exciting and memorable experience with Asia’s favourite modern pop stars.

Bill Lisle, CEO of AIA Bhd., said, “With Korean pop music now a phenomenon which is taking the world by storm, this concert will give us the opportunity to support some of the amazing talents Asia has to offer while capturing the interest, energy and real passion of today’s younger generation.”

He added, “This year is also a special one as it marks AIA’s 65th anniversary in Malaysia, where we’ve built our business serving the ever-changing needs of people and companies here. The concert provides the ideal platform for AIA Malaysia employees, agency members, customers and business partners to come together as one big family to celebrate our 65 years in this country even as we embark upon a dynamic new chapter as a much bigger and stronger company.”

The concert, themed “Be real. Love it. Live it,” is a private event sponsored by AIA.However, up to 2,000 premium tickets will be made available to the public via the concert’s promoter – Parallel Media Group. The tickets will be priced between RM250-RM450 and they will be sold at all Ticket Charge outlets starting 20 May 2013. Furthermore, fans are eligible for specially-priced tickets between RM200 to RM400 each when they register at http://www.aiakpop.com.my/gettoknowyou">www.aiakpop.com.my/gettoknowyou.  Fans will need to print out the confirmation of registration and head on down to any Ticket Charge outlets from 20 May-25 May 2013 to purchase these specially-priced tickets based on a first-come, first-served basis. All ticket prices exclude handling fees.

In addition, a host of activities has been planned for the next few weeks to generate excitement ahead of the concert and give AIA customers and K-POP fans a taste of the real K-POP experience. For starters, the official K-POP site www.aiakpop.com.mywas launched on May 2 2013 to update K-POP fans on the latest concert news, photos and videos of their favourite K-POP artistes. AIA will also be organizing many fun contests and events to enable K-POP fans to win concert tickets and exclusive AIA-K-POP merchandize.