Hallyu star Jang Geun Suk has been chosen as the new face of an outdoor clothing brand, ‘Ferrino’.

Jang Geun Suk became an exclusive model for Italia-based outdoor clothing brand Ferrino, which launched its first store in Seoul early this July. The brand chose the singer-actor as model as his own style and active image matches well with the identity of clothing brand.

A representative from ‘Ferrino’ said, “Our new deal with Jang Geun Suk is expected to be a new turning point for us to shed a fixed image of outdoor clothing models.”

As Jang Geun Suk became the brand’s new model, it is expected that they will begin promoting through advertising and pictorials this month.