World sensation Psy has been chosen as the new cable channel tvN’s brand campaign model.

According to CJ E&M, Psy has been picked as a model for cable channel tvN in celebration of its seventh anniversary. “Since Psy brings the a new trend with ‘Gangnam Style’ and ‘Gentleman’, we believe that he suits the image of tvN who aims to be a leading force in producing fun and striking content.”

Psy’s new commercial was taken at a beach in California where he stayed in local area to promote his song ‘Gentleman’ in summer. During the shooting, Psy brought up so many ideas that will bring audiences new and fresh fun.