2NE1 members have been appointed as honorary ambassadors for ‘Korea Brand & Entertainment Expo 2013’ (KBEE 2013) which will take place at Old Billingsgate in London from November 4th to 6th.

The 4th ‘KBEE’ event will be co-hosted by the Ministry of Trade, Industry and Energy and Ministry of Culture, Sports and Tourism. It is one of the biggest Expo held internationally by KOTRA and KOCCA. KBEE is held annually overseas to create the largest Hallyu trade fair, cultural and industrial fusion.

2NE1 was selected as honorary ambassador for being one of the leading K-Pop groups who are widely popular around the world. The group has recently been receiving global exposure after their collaborations with world stars and fashion designers.