Song Ji Hyo has been chosen as the new model for cosmetic brand 'banila co.'

Thanks to her flawless skin and natural beauty, as well as having a large global fanbase for her various works in dramas, movies and entertainment programs especially 'Running Man', Song Ji Hyo has received many love calls from beauty brands. And now she has officially become the new face for 'banila co.'

A rep from 'banila co.' said,"Song Ji Hyo' natural beauty and refined charm fits well with 'banila co.' urban and bright concept. Also her rising global popularity is an important factor for us to choose her as our new model".

They also said that she will play a big role as 'banila co.' is slowly establishing itself as a global brand in China and Hongkong as she's highly popular there thanks to her carefree and friendly image.

Song Ji Hyo recently finished the shooting for the fall makeup collection 'Tint Seoul'. The new CF and pictorial will be coming out this September.