Lee Jong Suk has been chosen as the new exclusive model for casual brand MVIO in both Korea and China.

MVIO is a men clothing brand which newly aims for slim-fit, witty and stylist designs and has gained much popularity among men from 20s to 30s.

A rep from MVIO stated,"Lee Jong Suk has been decided to become our brand's new exclusive model because of his outstanding physical traits as a model-turned-actor, not to mention his shy smile and deep eyes that have captured a lot of women' hearts, fit perfectly with the image of our brand".

With the success of SBS's 'Pinocchio', Lee Jong Suk continues shooting up in fame as he has been appointed as the advertising model for various brands.