2PM Taecyeon is chosen to be the global ambassador for cosmetic brand SK-II, which is the prestige line of skin care products by Procter & Gamble.

Taecyeon is going to be the face of SK-II's product Pitera Mist. The 2PM member is selected as the new global face for his healthy and attractive looks despite his busy schedules. His self-management impresses the brand.

According to the product's marketing manager, they thought that Taecyeon fits perfectly for the product's image. Aside from his charming looks, Taecyeon has a healthy-looking skin and very masculine. He also reveals that they are planning to have a '2PM Mist' in the future.