Everyone knows that one person who would rather stare at their phone than be present during any celebration. That's the premise of this latest ad from Apple, which features a seemingly disinterested teen constantly distracted by his iPhone while attending a family get together for Christmas:



While the surprising twist in the end does eventually reveal his reasons, it's still kind of sad that some folks have become so reliant on tech to capture it all instead just being present and making the most out of every passing moment.