TikTok has been on the shortlist as one of the world's most downloaded programmes for the last three years, and it has been identified as the social media platform with the highest growth rate in history.

During the COVID-19 epidemic, many users had more time to experiment with the platform and attempt new ways of communicating with their online audiences, which contributed to the app's fast development. The amazing growth of TikTok in the first quarter of 2020 resulted in 315 million installations, which was previously unrivalled by any social media app in a single quarter.

One billion people are using TikTok at any one moment. This makes TikTok the seventh most popular social media network overall.

TikTok is attracting the attention of advertisers because it signals a significant change in social media toward the creative talent and cooperation of youthful users. The app's fast-paced nature keeps users interested for extended durations; daily use averages 52 minutes.

Ninety percent of all TikTok users using the app on a regular basis. Moreover, they make extensive use of the application. Despite the fact that 68% of TikTok users viewed videos created by other users, only 55% of users produced videos.

Musical.ly, the software that would later become TikTok, launched in 2014. This website allowed users to make and share their own lip sync videos. Bytedance, a Chinese internet startup, launched Douyin in 2016 as the Chinese version of Musical.ly. They made it available to the rest of the globe in 2017 under the brand name TikTok. Bytedance saw the platform's potential, especially for connecting with digital native millennials. This idea led to the purchase and incorporation of Musical.ly into the wildly successful current version of TikTok. Bytedance retains exclusive ownership of the Douyin brand in the Chinese market. The adspy are important there.

TikTok promotes short-form mobile video content as its "go-to destination." Users may make and share audio-enabled videos with a variety of filters and editing tools. In these videos, users may also lip sync or dance. The maximum length of videos that can be uploaded on TikTok has been steadily growing, and as of March 2022, users will be able to upload 10-minute-long movies.

Although the format's appeal has been based on short-form material such as dancing challenges and lip-sync videos, it is not limited to these applications. Video makers on TikTok use the medium to confront taboo topics, advocate social change, and deliver instructive content on anything from healthcare to money. If you're seeking for ideas or want to boost the number of people that follow you on TikTok, check out our blog for social media video inspiration.

Teenagers constitute the majority of TikTok's users, since they are often the first to embrace new social media platforms. Due to the fact that many of them found out how to utilise the platform early on and adapted it to their requirements, they have amassed tens of thousands of followers over the years.