Loverly Grows From Wedding Planning To E-Commerce (Video)
Sep 11, 2013 20:18
What exactly do you need to plan a wedding? Dresses, venues, planners, photographers, videographers, caterers, bands, florists, and the list goes on - if you're a Bridezilla, you know this is only just scratching the surface.
The wedding industry is huge. Kellee Khalil saw this and wanted to do something more. Khalil quit her banking job and moved to New York to develop Loverly.
Loverly launched in February 2012, fueled by $500k in seed funding. A year and a half later, it's a centralized hub where brides and grooms and can search for trends, color schemes and vendors, and "bundle" their favorites.
It's like a Pinterest for weddings, and at launch, Loverly was focused on content. They recruited wedding bloggers to curate the best content; from floral bouquets to wedding dresses, to shoes, and more. Each item gets tagged according to color, fabric, season, brand, trend and so on.
The information organized here is one of the best for wedding websites, since information on any of the categories can be extremely scattered all over the Internet.
Next came Loverly's evolution into e-commerce. In 18 months, Loverly has amassed a reach of 2.6 million users, who log 40 million image views per month and peruse Loverly for more than 12 minutes per visit.
There are 18,000 vendors (bookable directly on Loverly) on the platform, and the e-commerce vertical features 250,000 products from 2,000 brands.
Watch Khalil and her mentor, Gilt co-founder Alexandra Wilkis Wilson, talk about the startup in this video below:
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