Everyone knows that the only way to eat a burger is with a wide open mouth and juice running down your face. Because of this, some ladies in Japan abscond eating burgers because it doesn't look dignified.

As a solution, one Japanese fast food restaurant chain invented this clever paper holder to help hide their mouths so they can enjoy stuffing their face. Here's a look at how it works:

The company claims that consumption of big burgers among female clients jumped 213 per cent since it was introduced. What do you think ladies? Would this make you want to dig in to more burgers?