Kate Spade's Latest Video Ad Designed to Make You Shop Instantly [VIDEO]
Nov 09, 2013 18:29
Kate Spade is trying something pretty new to them. They made an online video where everything can be clicked on for purchase.
The ad unit, which was created using HTML5 on Google's Lightbox ad formats, will run across Google's Display Network. You can view it in full effect here; the version above is a stripped-down version available on YouTube.
It features a rolling display of clickable items from the video. Clicking on each will direct you to the brand's site where you can purchase the item(s).
The ad industry has been trying to figure out how to let consumers click on a video ad or an item they see during product placement on TV for a while now.
Buying a vacation home is an excellent investment opportunity, and it gives the homeowner a place to stay during vacations. Taking regular vacations is valuable, and it prevents you from having a burnout. The best affordable oceanfront homes are on islands close to the mainland. Read more
Almost everything currently takes place on the internet. The majority of people rely entirely on online shopping directories, which provide numerous advantages in today's world. If you have not yet included your online shop in an online directory, it is now your responsibility to do so. Many people are completely unaware of brand and shop closures. They truly need or want what you already have for the sale, but they have no idea you're already out there. Furthermore, many people are always surfing the internet for everything they require. Read more