Kate Spade is trying something pretty new to them. They made an online video where everything can be clicked on for purchase.

The ad unit, which was created using HTML5 on Google's Lightbox ad formats, will run across Google's Display Network. You can view it in full effect here; the version above is a stripped-down version available on YouTube.

It features a rolling display of clickable items from the video. Clicking on each will direct you to the brand's site where you can purchase the item(s).

The ad industry has been trying to figure out how to let consumers click on a video ad or an item they see during product placement on TV for a while now.