Everyone knows sex sells. And while that strategy is mostly reserved to more provocative types of brands, one health technology company is using nudity in positive way.

The video below uses 100 nude models in a stop motion video to tell a story of a man who struggles how he looks naked. Withings, the company behind the campaign, wants to promote the general healthy practice of "listening to your body," rather than a specific product.

The video was shot over the course of three days by London-based creative agency Man+Hatchet. Check it out below: