Everyone is working on one or all of these things: smartphones, smartwatches, wearable tech in general, music, apps, and TV. The latest rumor via Quartz mentions that Apple has been chatting with Viacom, HBO, Disney, ESPN and the lot to offer their content via a new TV service. But before you think this is just a device, Quartz says that Apple is working on an actual television set.

Apple wants to bundle channels into apps that would be streamed via their TV sets. The difference with the latest Apple TV rumor is that its not just content, but that it would come with an actual television.

Quartz suggests that even one or two deals—ESPN or HBO, would be enough to convince Apple to make its HDTV dreams a reality. Retina screen on a TV? [Quartz]