Sony just made a cool commercial, and it is beyond insane. They dumped eight million flowers, weighing three and a half tons worth of petals into a volcano and onto a small town to sell its 4K TV in the UK.



The Irazu Volcano in Costa Rica has been dormant for a while. The creators of the ad had to rely on giant fans and air cannons to create the illusion that the volcano was erupting with a rainbow of petals.

Check out the video above and the behind the scenes one below.

[YouTube via Fareastgizmos]